Two studies considered the interplay between user-perceived usability (ie, pragmatic
attributes), hedonic attributes (eg, stimulation, identification), goodness (ie, satisfaction), and …

Extremely high correlations between repeated judgments of visual appeal of homepages
shown for 50 milliseconds have been interpreted as evidence for a mere exposure effect …

The present study examines how objective design factors of a website are linked to different
facets of subjective aesthetic perception. Five online experiments based upon the …

Through this study we examined the effects of design factors, namely balance and originality
on users' affective responses and subsequent quality evaluations. We effectively …

Emotional aspects of homepages are becoming more important as people spend more time
in cyberspace. This research aims to identify quantitative relationships between key design …

Joyful sensations often come during physical activities such as entertainment, recreation, or
sports—parties are fun, dancing is fun, skiing is fun. Fun is also tied to mental challenges …

Visual esthetics is recognized as an essential factor of perceived usability, credibility, and
overall quality of software systems user interfaces. Thus, it is crucial to assess this factor as …

Webpage design has become an important component affecting user satisfaction when they
surf the Internet. Interface designers are struggling to improve the quality of user experience …

Products with interactive interfaces can be seen everywhere, and product interface design
aesthetics is a topic that has begun to receive wide attention. Consumers' perceptions of …

The brand personality of an online product and service, usually represented by a Web site,
is known as its e-brand personality. In the competitive conditions of online markets, e-brand …