Cross-national study on the perception of the Korean wave and cultural hybridity in Indonesia and Malaysia using discourse on social media
YL Lee, M Jung, RJ Nathan, JE Chung - Sustainability, 2020 - mdpi.com
In the era of globalization, due to the prevalent cultural exchange between countries, inflows
of foreign cultural products can enrich local culture by hybridizing local and global culture …
of foreign cultural products can enrich local culture by hybridizing local and global culture …
Consumer ethnocentrism and country of origin: Effects on online consumer purchase behavior in times of a pandemic
Electronic commerce has shown exponential growth over the past decade, but the impact of
COVID-19 has exceeded all expectations. Based on the theory of planned behavior, this …
COVID-19 has exceeded all expectations. Based on the theory of planned behavior, this …
Marketing cereal to the generation Z cohort: what are the key drivers that stimulate consumer behavioural intentions in South Africa?
Purpose This paper aims to examine how health consciousness, perceived nutrition of
cereals, hedonic eating values and utilitarian eating values would influence consumers' …
cereals, hedonic eating values and utilitarian eating values would influence consumers' …
Antecedents of attitudes towards the use of environmentally friendly household appliance products in Zimbabwe: an extension of the theory of planned behaviour
Purpose This study aims to determine the antecedents that influence attitudes towards the
use of environmentally friendly household appliance products and consumers' green …
use of environmentally friendly household appliance products and consumers' green …
Effects of consumer animosity on boycotts: the role of cognitive-affective evaluations and xenocentrism
Purpose This study aimed to investigate the influence of brand-targeted animosity on
consumers' boycott intentions for target fashion products via their cognitive and affective …
consumers' boycott intentions for target fashion products via their cognitive and affective …
Impacts of cultural practices on consumers' buying behavior in sales promotional activities in the settings of COVID-19
Purpose This study aims to explore the impact of cultural practices on consumers' buying
behavior in sales promotional activities toward the fashion clothing brands based on the …
behavior in sales promotional activities toward the fashion clothing brands based on the …
Ethnocentrism at the coffee shop industry: A study of starbucks in developing countries
JA Areiza-Padilla, A Cervera-Taulet… - Journal of Open …, 2020 - mdpi.com
Numerous studies have identified that ethnocentric consumers prefer buying products
produced nationally rather than products from overseas. Nevertheless, this study has been …
produced nationally rather than products from overseas. Nevertheless, this study has been …
Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods: evidence from South Africa
Purpose The market for counterfeit goods worldwide has continued to grow significantly over
the years, attracting the curiosity of researchers in the marketing field. This study aimed to …
the years, attracting the curiosity of researchers in the marketing field. This study aimed to …
Effect of discount frame on consumer responses: moderation of psychological distance and product nature
B Wang, T Xie - Marketing Intelligence & Planning, 2023 - emerald.com
Purpose According to construal level theory, close (versus far) psychological distance is
associated with low (versus high) construal level. Despite the evidence for discount frame …
associated with low (versus high) construal level. Despite the evidence for discount frame …
Why the grass is always greener on the other side of the fence?–The research of Chinese consumer xenocentrism: take electronics as an example
Y Zhang, D Zhang - Asia Pacific Journal of Marketing and Logistics, 2023 - emerald.com
Purpose The economy of China has developed rapidly, and its international status has
quickly risen in the past 30 years. China is shifting from a major exporter into a major …
quickly risen in the past 30 years. China is shifting from a major exporter into a major …