Due to the rapid proliferation in the algorithm-driven online tracking and profiling
infrastructure, and the increasing business potential of online behavioral advertising …

Purpose The research aims to investigate how individuals can be persuaded to make
purchases through repeated and personalized messages. Specifically, the study proposes a …

Following the viral spread of hoax political news in the lead-up to the 2016 US presidential
election, it's been reported that at least some of the individuals publishing these stories …

Over the past 40 years, we have witnessed seismic shifts in advertising planning and buying
processes. Due in no small part to the emergence of digital media, consumer choices have …

To advance the emerging research field of computational advertising this article describes
the new computational advertising ecosystem, identifies key actors within it and interactions …

As fake news elicits an emotional response from users, whose attention is then monetised,
political advertising has a significant influence on its production and dissemination …

This study conducted an online experiment to examine how persuasion knowledge of online
targeted advertising (OTA), coping self-efficacy, and product involvement influenced the …

This article explores how successful digitally native activism generates social change.
Digitally native movements are initiated, organized, and coordinated online without any …

Facebook's advertising platform provides political parties with an electoral tool that enables
them to reach an extremely detailed audience. Unlike television, the sponsored content on …

Sponsored content on Facebook has become an indispensable tool for implementing
political campaign strategies. However, in political communication research, this channel is …