In three studies (a lab experiment, a field experiment, and a qualitative study), this research
investigates memories formed by tourism brand experiences in virtual reality. Specifically …

The increased proliferation of augmented reality (AR) technology has especially impacted
the tourism industry, and many players in this sector have made initial attempts to integrate …

Virtual reality (VR) is an emerging technology used in various domains such as medicine,
psychotherapy, architecture, and gaming. Recently, software engineering researchers have …

This study investigates the influence of perceived usefulness, ease-of-use, and sustainable
tourism (ST) destination elements (attractions and image) on potential tourists' intention to …

This study investigates the influence of perceived usefulness, ease-ofuse, and sustainable
tourism (ST) destination elements (attractions and image) on potential tourists' intention to …

Denna studie har som syfte att undersöka hur Generation Y, en demografisk grupp som
kännetecknas av miljöomtanke, teknologianvändning och resande betraktar den …

The purpose of this study is to examine how Generation Y, a cohort characterized by
environmental care, technology utilization, and traveling, perceives the advanced mode of …