[HTML][HTML] How the COVID-19 pandemic may accelerate millennials' adoption of augmented reality
F Caboni, L Pizzichini - International Journal of Retail & Distribution …, 2022 - emerald.com
Purpose Augmented reality (AR) technology currently plays a central role in the retail sector,
rapidly changing consumers' behaviours and retailers' strategies. The purpose of this paper …
rapidly changing consumers' behaviours and retailers' strategies. The purpose of this paper …
[HTML][HTML] A digital business model: an illustrated framework from the cultural heritage business
Purpose The paper offers a comprehensive understanding of how digital transformation
affects business models and how firms operate and compete effectively and successfully in …
affects business models and how firms operate and compete effectively and successfully in …
Fintech literacy among millennials: The roles of financial literacy and education
While readily available fintech products are in rise for consumers, the lack of basic fintech
literacy (FTL) may preclude them fully utilize its benefits. This study aims to investigate FTL …
literacy (FTL) may preclude them fully utilize its benefits. This study aims to investigate FTL …
[HTML][HTML] Developing personas for live streaming commerce platforms with user survey data
R Zhong, S Han, Z Wang - Universal Access in the Information Society, 2023 - Springer
Live streaming commerce has emerged as a novel form of online marketing that offers live
streaming commerce platforms a means of meeting different user groups' needs. The …
streaming commerce platforms a means of meeting different user groups' needs. The …
[HTML][HTML] A persona-based approach for identifying accessibility issues in elderly and disabled users' interaction with home appliances
Disabled and elderly populations may not fully appreciate the benefits of advanced
technologies and every-day products due to accessibility issues. However, the diverse …
technologies and every-day products due to accessibility issues. However, the diverse …
[HTML][HTML] How does varying the number of personas affect user perceptions and behavior? Challenging the 'small personas' hypothesis!
Studies in human-computer interaction recommend creating fewer than ten personas, based
on stakeholders' limitations to cognitively process and use personas. However, no existing …
on stakeholders' limitations to cognitively process and use personas. However, no existing …
A holistic framework for consumer usage modes of augmented reality marketing in retailing
By integrating virtual elements into our real-world perceptions, augmented reality (AR)
provides numerous opportunities across fields, including marketing, tourism, and gaming …
provides numerous opportunities across fields, including marketing, tourism, and gaming …
User Interface Design of Jaipong Dance Applications for Elementary School using the User-Centered Design (UCD) Method.
AS Dian Martha, SNA Muqorobin… - International …, 2023 - search.ebscohost.com
The Jaipong dance is one of the traditional Indonesian dances, the nation's cultural heritage
originating from West Java. Introducing dance to elementary school-level children is one …
originating from West Java. Introducing dance to elementary school-level children is one …
Survey2persona: rendering survey responses as personas
Data-driven persona generation can benefit from stakeholder inputs while offloading the
complexities of high-dimensional datasets. To this end, we present Survey2Persona (S2P) …
complexities of high-dimensional datasets. To this end, we present Survey2Persona (S2P) …
Recognising diversity in older adults' cybersecurity needs
Older adults continue to be targeted by cybersecurity attacks: a trend which shows no signs
of slowing, and one that has become even more problematic given that many older adults …
of slowing, and one that has become even more problematic given that many older adults …