The recent machine learning and analytics advances in customer relationship management (CRM) technologies place new demands on marketing education and practitioners to …
MD Kaplan, B Piskin, B Bol - Journal of Marketing Education, 2010 - journals.sagepub.com
The major challenge of marketing education is that the discipline continually reinvents itself. Marketing approaches and practices once new rapidly become old and many texts grow …
E Eckhaus, G Klein, J Kantor - Business, Management and Economics …, 2017 - ceeol.com
Management studies have been criticized for lagging behind the actual needs of organizations, ignoring experiential dimensions. We address this issue by applying …
Purpose–The purpose of this paper is to describe the development of a course in data mining as an example of an interdisciplinary mechanism of bridging the …
The design of a course has potential to help marketing students achieve their learning objectives. Marketing courses are increasingly turning to technology to facilitate teaching …
DJ Faulds, WG Mangold - Marketing Education Review, 2014 - Taylor & Francis
This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the …
The internet has changed marketing education and disrupted the traditional approach to teaching marketing. Digital marketing as a field of study is a dynamic discipline that requires …
E Drake-Bridges, A Strelzoff… - Journal of Marketing …, 2011 - journals.sagepub.com
Teaching retailing principles to students is a challenge because although real-world wholesale and retail decision making very heavily depends on dynamic conditions …
MW Preis, GM Kellar, E Crosby - American Journal of Business Education, 2011 - ERIC
Today's NetGen students require more multimedia and interactive learning environments and greater participation than previous generations. Personal response devices (PRDs …