A structural model of the drivers of online education is proposed and tested. The findings
help to identify the interrelated nature of the lectures delivered via technology outside of the …

The recent machine learning and analytics advances in customer relationship management
(CRM) technologies place new demands on marketing education and practitioners to …

The major challenge of marketing education is that the discipline continually reinvents itself.
Marketing approaches and practices once new rapidly become old and many texts grow …

Management studies have been criticized for lagging behind the actual needs of
organizations, ignoring experiential dimensions. We address this issue by applying …

Purpose–The purpose of this paper is to describe the development of a course in data
mining as an example of an interdisciplinary mechanism of bridging the …

The design of a course has potential to help marketing students achieve their learning
objectives. Marketing courses are increasingly turning to technology to facilitate teaching …

This paper describes the process used and experiences gained in developing a social
media and marketing course. As the first known paper on this topic appearing in the …

The internet has changed marketing education and disrupted the traditional approach to
teaching marketing. Digital marketing as a field of study is a dynamic discipline that requires …

Teaching retailing principles to students is a challenge because although real-world
wholesale and retail decision making very heavily depends on dynamic conditions …

Today's NetGen students require more multimedia and interactive learning environments
and greater participation than previous generations. Personal response devices (PRDs …