Purpose Despite decades of scientific and practical experience in the field of integrated
marketing communication (IMC), little is known about the role of IMC in the era of new …

In the innovation process of firms, suppliers increasingly play a key role as external sources
of ideas. Although the beneficial impact of supplier integration has been acknowledged …

Digitization has affected almost every industry during the past decade. The unprecedented
pace at which digital technologies spread and penetrate society, individual life, and …

Open innovation and the use of suppliers and start-ups as external idea sources have
become increasingly important in the automotive industry. Since the purchasing function in a …

The Industry 4.0 and the development of the Internet of Things (IoT) allow industrial
companies to innovate by more efficiently integrating customers' information into the …

Customers are increasingly seeking to become actively involved in the way that products are
designed, sourced, manufactured and distributed. Moreover, they are concerned about …

Traditionally, manufacturers could usually choose from several suppliers who would be
more than willing to engage in innovation processes with them. However, more often the …

This study addresses the integration of Computer-Aided Design (CAD), Theory of Inventive
Problem Solving (TRIZ), and Customer Needs for the sake of product development. TRIZ …

The health care delivery system in Pakistan is in a process of rapid growth, and it consists of
public and private sectors. The provincial government is preliminarily responsible for …

The objective of this paper is to deliver an efficient structured methodology for spatially
distributed but collaborative frugal product development to fulfil the requirements of …