The B2B technology service industry presents several distinctive features that challenge
service providers' strategic decision-making processes. Firstly, the business customers in …

Understanding the formation and dynamics of B2B customer experience (CX) is a key
priority for marketing academics, with a notable gap necessitating empirical investigation. To …

A well-crafted customer value proposition (CVP) is crucial to communicating the value that
customers can expect from a product or service experience. Accordingly, researchers have …

Customer success and customer success management are novel concepts that are of
growing importance in business markets. The novelty of this management approach is that it …

Zusammenfassung Die Begriffe „Customer Success “und „Customer Success Management
“stehen für einen neuartigen Managementansatz, der auf B2B-Märkten immer wichtiger …

In the marketing literature, there appears to be a gap concerning the impact of Customer
Relationship Management (CRM) system applications. While substantial literature …

Economic development is one part that is related to national development, which is an effort
to realize just and prosperous people's welfare as the ultimate goal (Ridlwan, 2014). In order …

Of the two functions in Operations and Maintenance (O& M), traditionally it was
maintenance that lent itself for outsourcing. Needing intermittent equipment specialists' …

Die vorliegende Arbeit beschäftigt sich mit der Erforschung von relevanten Faktoren für die
Verwirklichung von loyalen Geschäftsbeziehungen in der Branche der …