Despite the exponential growth of social media use, whether and how social media use may
affect entrepreneurial entry remains a key research gap. In this study we examine whether …

Purpose Considering the growth of the at-home smart technology industry and the
increasing power of social media influencers, this study aims to examine how influencer …

This study attempted to explore the boundary conditions of trust transfer in the online-to-
offline commerce context, which is overlooked in prior research. In Study 1, cross-sectional …

In an ever-changing environment, business relationships are becoming increasingly
complex. This particularly applies to the business-to-business (B2B) service sector due to its …

Extant research examining interpersonal trust in business-to-business (B2B) buyer–seller
relationships focuses on its multidimensionality, mainly from a business perspective. Our …

Purpose This paper investigates the viability of the relationship-oriented business model.
Specifically, it examines the effects of bank customers' satisfaction, loyalty, and trust in bank …

With the increasing number of mobile devices and IoT devices across a wide range of real-
life applications, our mobile cloud computing devices will not cope with this growing number …

This paper investigates the effect of firm strategic marketing ambidexterity (SMA) and
industry contingencies on the sales function's relative compensation level within …

This research aims to examine and contrast trust in consumer-salesperson/organization
relationships in direct selling and Internet (online) marketing in China, a large and fast …

Existing trust scales generally measure aspects of trustworthiness and not trust per se. Trust
is a broader concept encompassing attributes of the trustee, trustor and the situation/context …