Purpose Several research models have been proposed in the existing literature to
understand the intention to use Islamic banking where conventional bank customers are not …

Islamic banks have faced many challenges either from rivals or customers who look for
better products and services. This study examined both the direct and mediating effects of …

This empirical paper aims at measuring customer attitudes concerning Islamic banking
services and how they influence their behavioural intentions to utilise them. Islamic banking …

This study aims to investigate the customers' perceptions of Islamic banking services and
their impact on satisfaction and word of mouth (WOM) with others. This study designs the …

Purpose The purpose of this paper is to introduce a conceptual framework that can facilitate
investigations concerning the impact of marketing communication and financial …

Purpose This study aims to examine the relationship between religiosity and branding on
small-and medium-scale enterprises (SMEs') performance in Saudi Arabia. It also examines …

This paper intends to determine the scope and opportunity of waqf-based (Islamic
endowment) microfinance by applying financial schemes and models to alleviate poverty in …

This paper examines the determinants of potential customers' intention to purchase products
and services from Islamic banks and the moderating effects of customer marketing practices …

Despite tons of studies on Islamic banking (IB) behavior, there is a lack of understanding of
the Millennial generation's attitude to and subjective norms surrounding Islamic banking, as …

Purpose Multi-national corporations (MNC) are investing in Malaysia to serve Malay
Muslims by carrying the tag line “we are Islamic” for their products. Academicians defined it …