abstract Scholars dedicated increasing attention towards appreciating how design has
changed individuals' perception of new products, firms' understanding and formulation of …

Purpose–The purpose of the paper is to present a review of the existing research themes in
the area of retail branding, and note how these have developed as the conceptualisation of …

Research suggests that atmosphere plays an important role in creating emotional
connections between a hotel customer and the hotel and that these connections lead to …

This paper investigates how consumers feel and react to animal metaphor advertising in the
context of the public service environment. Three studies are carried out using both field and …

Grocery retailers aim to satisfy customers, and because grocery shopping trips are
frequently recurring, they must do so continuously. Surprisingly, little research has …

Purpose–The purpose of this paper is to explore how and why choice editing is being used
as a tool to promote sustainable consumption, using the choice editing of fish as a case …

This article reviews retail change in Europe over the past 20 years. The sociocultural context
of retailing in Europe is briefly discussed before macro level changes in the relative scale of …

Purpose Although many scholars have acknowledged inconsistencies in the use of the retail
brand term within the existing empirical literature, no one has conducted a systematic study …

Purpose–The hypermarket industry in Malaysia has created a huge momentum for modern
retailing concepts. The industry has been developing impressively, and the word …

Purpose–The purpose of this paper is to investigate the role that retailers play in innovation
in the food sector. Design/methodology/approach–Analysis is based on interviews with …