Helpfulness of online customer reviews for shopping goods and services: The perspective of signalling theory
To help customers get quality feedback from the huge number of online reviews, online
retailers attempt to generate evaluations from consumers of how helpful product reviews are …
retailers attempt to generate evaluations from consumers of how helpful product reviews are …
항공사SNS 품질인식세분화에따른고객가치및행동의도차이
김선정， 한희정， 윤유식 - 호텔관광연구, 2022 - dbpia.co.kr
본 연구는 항공사의 경쟁우위와 항공사의 긍정적인 이미지를 형성하는 핵심 변수로 인식되고
있는 유투브, 인스타그램 등 항공사 SNS 품질 세분화를 통해 고객가치와 행동의도 차이를 …
있는 유투브, 인스타그램 등 항공사 SNS 품질 세분화를 통해 고객가치와 행동의도 차이를 …
The Influence of Electronic Word of Mouth (EWOM) in TikTok Social Media on Purchase Interest of Haircare Products
BMA Nurhandayani… - … Journal of Business …, 2024 - journal.formosapublisher.org
Online communication has a rapid growth rate through social media, websites, blogs and
other media. The increasing popularity of electronic word-of-mouth communication is having …
other media. The increasing popularity of electronic word-of-mouth communication is having …
항공사SNS 품질인식에따른고객가치연구
김선정， 윤유식 - 한국외식산업학회지, 2021 - dbpia.co.kr
항공사 SNS품질 인식에 따른 고객가치 연구* A study on customer value according to the
perception of SNS quality i Page 1 143 FoodService Industry Journal Vol. 17, No. 3, pp. 143~155 …
perception of SNS quality i Page 1 143 FoodService Industry Journal Vol. 17, No. 3, pp. 143~155 …
ปัจจัย เชิง สาเหตุ ที่ มี อิทธิพล ต่อ ความ ตั้งใจ ใช้ บริการ ออกแบบ เว็บไซต์ UX/UI บน เพจ เฟ ซ บุ๊ ก ใน กรุงเทพมหานคร และ ปริมณฑล
N Ouisunwun, S Lexcharoen - Journal of Multidisciplinary in …, 2023 - so04.tci-thaijo.org
The article aimed to (1) develop and validate a causal relationship model of intention to use
UX/UI website design service on Facebook pages in Bangkok and its vicinity; and (2) study …
UX/UI website design service on Facebook pages in Bangkok and its vicinity; and (2) study …
TÜRKİYE'DE TURİZM ALANINDA YAPILAN ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİM ÇALIŞMALARI ÜZERİNE BİBLİYOMETRİK BİR ANALİZ
A Aslan - Uluslararası Yönetim İktisat ve İşletme Dergisi - dergipark.org.tr
Ağızdan ağıza iletişim (WOM), insanların satın alma kararlarını etkileyen çeşitli kaynaklardan
biridir. İnternet ve sosyal medyanın yaygınlaşması, bireylerin gündelik deneyimlerini …
biridir. İnternet ve sosyal medyanın yaygınlaşması, bireylerin gündelik deneyimlerini …