This study conducts a comprehensive examination of Micro, Small, and Medium Enterprises
(MSMEs) in Indonesia, focusing on their role in the economy, challenges in innovation …

The development of digital technology has transformed various aspects of life, including the
business and management sectors. ChatGPT, a natural language-based artificial …

Purpose: The advancement of digital technology has fundamentally transformed the
business landscape. Business digitalization and social media utilization have emerged as …

The purpose of this paper is to review the essential value of knowledge management (KM)
in supporting industry's shift towards the digital transformation era. The major areas covered …

This study aims to examine the managerial and organizational factors affecting ICT adoption
in SMEs, and the link between ICT adoption level and firm performance. In this context, a …

The current digital era is increasingly developing in the use of new technology that creates
value for companies and offers benefits. Digitalization is useful for increasing competitive …

The best way for a business to gather pertinent knowledge and apply it for the growth and
sustainability of the firm is through communication with its customers. Companies must …

This research investigates the influence of technology readiness and ICT capabilities on
marketing automation within B2B MSMEs' CRM strategies. Using quantitative methods in …

Background–In recent years, more businesses have been adopting digital technologies to
streamline processes, enhance customer experiences, and stay competitive. The COVID-19 …

Цифровизация как детерминант преобразования реального сектора эконо Page 1 27
МОДЕРНИЗАЦИЯ Научная статья УДК 332.1 JEL: О14, О33, R11, R 58 https://doi.org/10.18184/2079-4665.2024.15.1.27-42 …