Impact of eWOM on Purchase Intention Through Brand Image and Brand Awareness: An SEM Analysis.
K Mishra - IUP Journal of Brand Management, 2024 - search.ebscohost.com
Due to new methods and cutting-edge technology, word-of-mouth (WOM) communication
has undergone drastic changes over the decades, leading to electronic WOM (eWOM) …
has undergone drastic changes over the decades, leading to electronic WOM (eWOM) …
Strategi Pemasaran Digital Marketing Melalui Brand Awareness Dan Kepercayaan Dalam Mempengaruhi Keputusan Kunjungan Pasien Rawat Jalan Di Rumah Sakit …
S Kristianawati, L Sulistyani - Excellent, 2023 - e-journal.stie-aub.ac.id
Paper Title (use style: paper title) Page 1 ISSN:1979-2700 (print) ISSN:2747-2833 (online)
Excellent: Jurnal Manajemen, Bisnis dan Pendidikan Vol 10, No 2 (2023), December; p. 301-319; …
Excellent: Jurnal Manajemen, Bisnis dan Pendidikan Vol 10, No 2 (2023), December; p. 301-319; …
MODEL PENGUATAN BRAND LOYALTY MELALUI BRAND AWARENESS, PERCEIVED VALUE DAN BRAND IMAGE
E Winaryo - 2023 - repository.unissula.ac.id
Penelitian ini berupaya untuk mengeksplorasi sebuah model konseptual baru yang dapat
mengisi keterbatasan studi terdahulu dan kesenjangan penelitian. Tujuan dari penelitian ini …
mengisi keterbatasan studi terdahulu dan kesenjangan penelitian. Tujuan dari penelitian ini …
[PDF][PDF] INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES ON PURCHASE INTENTION THROUGH THE ROLE OF SATISFACTION, BRAND AWARENESS …
HB Ameur, KSB Rached - researchgate.net
Social media offers businesses the opportunity to promote their brands and build satisfaction
and brand awareness as well as drive purchase intent. This research aims to study the effect …
and brand awareness as well as drive purchase intent. This research aims to study the effect …