Small and medium-sized enterprises (SMEs) lag behind larger firms when it comes to
digitalization. This has negative impacts on firm performance. Despite the economic …

Mobile internet represents a breakthrough technology that has derived much attention from
mobile organizations and services providers in the Kingdom of Saudi Arabia (KSA). 1 …

Abstract Information and communication technology (ICT) is a key driver of urbanization but
can also create the digital divide that hinders urbanization. The study aims to explore the …

In this study, the authors analyse the influence of specific combinations of online and
physical channels (webrooming and showrooming) on the customer experience …

The proliferation of mobile devices and the continuous development of online technologies
has led to an increasing variety of channels, leaving customers with a choice of channel …

Purpose Consumer adoption of online shopping continues to increase each year. At the
same time, online retailers face intense competition and few are profitable. This suggests …

E-business leverages digital channels to scale its functions and services and operates by
connecting and retaining customers using marketing initiatives. To increase the likelihood of …

Over the last two decades, plenty of work has been carried out on the applications, benefits,
and values of numerous digital technologies in the retail sector. However, due to the wide …

The aim of this study to investigate factors affecting luxury consumers' webrooming intention
using a moderated mediation framework. The study also investigates the mediating effects of …

With the prevalence of digital technologies, various services have grown digitalized. Specific
to the marketing section, multichannel has been gradually replaced by omnichannel, which …