What influences company attachment and job performance in the COVID-19 era?: Airline versus hotel employees
Airline and hotel employees are experiencing multiple forms of precariousness amid the
COVID-19 pandemic, which have increased workers' distrust of their respective airline/hotel …
COVID-19 pandemic, which have increased workers' distrust of their respective airline/hotel …
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Purpose This study aims to draw on customer experience theory to shed light on how hotel
in-room amenities foster customer experience, which continues to form brand attitude and …
in-room amenities foster customer experience, which continues to form brand attitude and …
Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector
Purpose Following the planned behaviour theory, the aim of the paper is to analyse the role
played by brand attachment, brand characteristics and congruence in enhancing brand …
played by brand attachment, brand characteristics and congruence in enhancing brand …
Examining structural relationships among night tourism experience, lovemarks, brand satisfaction, and brand loyalty on “cultural heritage night” in South Korea
The night-time economy is an important part of the urban economy and contributes
significantly to modern cities' GDP. The development of night tourism is one of the crucial …
significantly to modern cities' GDP. The development of night tourism is one of the crucial …
An integrated model of social media brand love: Mediators of brand attitude and consumer satisfaction
V Arghashi, Z Bozbay, A Karami - Journal of Relationship …, 2021 - Taylor & Francis
Increasing acceptance of social media among users show that consumers are making deep
emotional connections with them. The purpose of this study is to apply the concept of brand …
emotional connections with them. The purpose of this study is to apply the concept of brand …
Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator
Purpose This study examined the relationships between service encounter, perceived value,
and repurchase intention in the fitness service sector through the theoretical lens of service …
and repurchase intention in the fitness service sector through the theoretical lens of service …
Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
SN Ab Hamid, S Maulan… - Journal of Islamic …, 2023 - emerald.com
Purpose The purpose of this study is to empirically examine the antecedents and
consequences of corporate brand image in the context of Islamic banks in Malaysia. The …
consequences of corporate brand image in the context of Islamic banks in Malaysia. The …
[HTML][HTML] A behavioural reasoning perspective on the consumption of local food. A study on REKO, a social media-based local food distribution system
Consumption of local food is increasing due to its convenience and multiple perceived
benefits. However, the factors shaping consumer attitude towards local food and brand love …
benefits. However, the factors shaping consumer attitude towards local food and brand love …
The importance of trust factor in the intentions to purchase Islamic insurance (takaful) in Indonesia
R Poan, VE Merizka, F Komalasari - Journal of Islamic Marketing, 2022 - emerald.com
Purpose The purpose of this study is to examine the role of attitude, religiosity, awareness
and subjective norm toward trust which influences purchase intention regarding Islamic …
and subjective norm toward trust which influences purchase intention regarding Islamic …
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Purpose This study examined the effect of brand modernity on brand love. In addition, this
study investigated how brand love affects behavioral intentions including intentions to use …
study investigated how brand love affects behavioral intentions including intentions to use …