[HTML][HTML] How Do Ecological Consumption, Perceived Value, and Satisfaction Affect Destination Loyalty?-A Description After the COVID-19 Pandemic of Thai Tourists …

P Kamkankaew, C Meesubthong… - … of Sociologies and …, 2023 - so07.tci-thaijo.org
Abstract Background and Aim: The recovery after COVID-19 in Thailand's tourism industry
contributed to the country's economic expansion. As an alternative to the conventional …

[HTML][HTML] From Clicks to Satisfaction: A Study on How Customer-Based Brand Equity Shapes Customer Satisfaction in Online Food Delivery Realm for Generation Z in …

P Kamkankaew, P Thongyoy… - International Journal of …, 2024 - so07.tci-thaijo.org
Abstract Background and Aim: The rise of online platforms, especially in the food service
industry, has significantly impacted Generation Z, enhanced brand preference and loyalty …