Antecedents of smartphone brand switching: a push–pull–mooring framework
J Liao, M Li, H Wei, Z Tong - Asia Pacific Journal of Marketing and …, 2021 - emerald.com
Purpose Recent years have witnessed the increasingly fierce competition amongst
smartphone brands. Hence, smartphone firms urge to prevent current consumers from …
smartphone brands. Hence, smartphone firms urge to prevent current consumers from …
AI-enabled recruiting in the war for talent
JS Black, P van Esch - Business Horizons, 2021 - Elsevier
A large body of research has well established that changes in net balances between labor
supply and demand can drive competition for human capital. We propose that AI-enabled …
supply and demand can drive competition for human capital. We propose that AI-enabled …
Switching costs, customer satisfaction, and their impact on marketing ethics of medical schemes in South Africa: An enlightened marketing perspective
TE Mofokeng - Cogent Business & Management, 2020 - Taylor & Francis
The issue regarding the transition of members from their current medical schemes to the
National Health Insurance (NHI) in South Africa has erupted in much debate. This study …
National Health Insurance (NHI) in South Africa has erupted in much debate. This study …
Do perceptions of switching costs vary across customers' household purchase decision roles?
G Tesfom - Journal of Global Scholars of Marketing Science, 2022 - Taylor & Francis
This study investigated whether customers' perceptions of switching costs varied across
customers' household mobile phone subscription service decision roles. Kruskal-Wallis tests …
customers' household mobile phone subscription service decision roles. Kruskal-Wallis tests …
Looking back is better than looking forward: visualization, temporal frames, and new product evaluation in China
Y Zhou, Q Li, S Gong, DP Hampson, Z Liu - Asian Business & Management, 2023 - Springer
Visualization, whereby brands encourage consumers to mentally picture interacting with
products, is a common advertising technique. Existing research, mostly conducted in the US …
products, is a common advertising technique. Existing research, mostly conducted in the US …
An assessment of community renewable energy as one of the options for transition to low-carbon energy in South Africa (Gauteng).
KS Monare - 2019 - rgu-repository.worktribe.com
Governments around the world are actively developing policies that encourage consumers
to move from passive to active engagement in localised renewable energy projects. In …
to move from passive to active engagement in localised renewable energy projects. In …