Purpose Trust and commitment (T&C) among the supply chain partners in the context of
supply chain management (SCM) are of interest for both researchers and practitioners. This …

The loyalty of customers is widely accepted as a critical factor in the long-term success of a
service firm. In this article, the authors develop a model of student loyalty by combining the …

The landscape in consumer marketing is changing due to the rise in popularity of social
media. This shift has also affected how higher education institutions build relationships with …

In a context of increasing competition and financial difficulties for higher education
institutions, alumni loyalty is a key factor for survival and success. This study tests a model …

Purpose–The purpose of this paper is to use high‐tech companies in Taiwan as research
subjects to verify the fit of the commitment‐trust theory and explore the supply chain …

Sharing experiences with peers through online reviews has amplified the impacts of
individual articulations on the reputations of firms across many industries. With employee …

Social networks are the most extensively utilized online virtual communities. It is a
technology platform that is currently used to interact with other members of any virtual online …

This paper describes a study that develops and tests a quality measure of pharmaceutical
education. A 41-item instrument was created to assess educational service quality, defined …

El presente estudio plantea una aplicación del marketing de relaciones en el ámbito de la
educación superior, específicamente la relación egresado-universidad. El modelo …

This study collects reliable information about the commitment relationship (CR) between
alumni and higher education institutions (HEIs) to increase the existing knowledge in terms …