Based on a systematic literature (SLR) and content analysis, this article offers a critical
review of customer engagement (CE) research in English and Chinese hospitality and …

Purpose This paper aims to deliver a systematic review of customer engagement in
hospitality and tourism by synthesising existing literature, thus presenting a state-of-art …

The government-imposed COVID-19 pandemic control measures brought the tourism sector
to a complete halt. However, virtual reality (VR) tourism offered people a way to escape the …

Consumer behavior is changing as a result of the COVID-19 pandemic, thus compelling
attraction sites to find new ways of offering safe tours to visitors. Based on protection …

In today's market, firms expect customers to not only consume their offerings, but also to
market these offerings indirectly through different engagement behaviors. This study is …

Purpose The purpose of this paper is threefold. First, it aims to clarify the moderating role of
self-esteem (SE) and susceptibility to normative influence (SNI) in the relationship between …

The increased usage of digital communication technologies has transformed online
engagement into a key aspect of the modern customer experience in the hospitality industry …

While social media receive considerable scholarly attention, studies reveal mixed outcomes
in relation to its influence on tourists' destination choices. There is nonetheless a persistent …

Purpose With the explosive growth of the Internet, online travel agents (OTAs) have gained
an increasing market share in the online booking market. However, OTAs are facing fierce …

Purpose Many restaurants offer high-quality service to their customers, hoping to provide
memorable experiences that influence their loyalty and electronic word of mouth (eWOM) …