Given the present dynamic consumption environment due to technological innovations as
well as interlinked economic developments on the macro-, micro-, and societal-level …

Abstract Due to Covid-19 and Movement Control Order (MCO) policy, Malaysian Higher
Learning institution has decided to shift the learning into online learning mode. In this …

This article presents theoretical and empirical aspects of content marketing towards
customer value creation. Despite interest in content marketing and the importance of …

Sažetak Marketing added value is one of the key concepts of successful differentiation in an
increasingly competitive tourism market. This paper examines the impact of perceived …

The thesis aims to build a theoretical model to explain consumer investment intentions in
stocks and investment funds. The model examines the relationships between subjective …

Specific nature-based niche experiences and special interests have started to gain more
attention during the last decade. Currently, there are only a few studies in Finland as well as …

Economic development and superior health care are so closely related that it is impossible
to achieve one without the other. While the economic development in India is gaining …

The purpose of this thesis is to explore strategic resources with the potential to improve the
competitiveness of farm businesses. The study was explored within the rural context of …

Auf welcher Unternehmens-Webseite steht nicht ein Satz wie:«Wir sind ein
kundenorientiertes Unternehmen». Wenn es mit dem feierlichen Notieren eines solchen …

Structural equations are extensively used in studies dealing with abstract variables. The
authors can choose between first and higher-order constructs but some researchers omit to …