Purpose With the increasing importance of technology in hospitality and tourism, technology-
driven service innovation has been a salient topic discussed from both customers' and …

Partial least squares structural equation modeling (PLS-SEM) has become a standard tool
for analyzing complex inter-relationships between observed and latent variables in tourism …

There are no scientific studies in the context of airports and museums relationship, which
analyze the impact of airports for identifying the relationship between museums and air …

Creativity helps marketers better address customer needs, competitive actions, and
challenges of an unpredictable environment. However, marketing academics have been …

This work investigates the indirect effects between market orientation and hotel performance
through creative marketing programs. The focus is on exploring the indirect effects between …

Digital transformation processes—now occurring in many sectors, including hospitality and
mobility—are also influencing the way that art is traded and consumed (Camurri & Volpe …

The creative industries have attracted the attention of both decision-makers and researchers
since the end of the 1990s due to their economic, cultural, and societal potential. The …

This article uses a contemporary and revelatory case study to explore the relationship
between three conversations in the innovation literature: Design Thinking, creativity in …

Purpose Many start-ups do not survive the first few years of business. Previous studies
suggest that networks play a role in start-ups' success, but this positive effect has limits. The …

The upsurge of the Coronavirus disease (Covid-19) pandemic highlighted the vulnerability
of cultural tourism to unprecedented crisis constraining the individual freedom to travel …