Stakeholder theory implies that involvement of stakeholders in intervention planning,
implementation, and evaluation stages may enhance marketing outcomes. A systematic …

Purpose–The social marketing literature tends to focus on upstream marketing (policy) and
downstream (individual behaviour change) and has a limited view on midstream (working …

Social Marketing involves the application of marketing techniques (usually associated with
promoting consumption) to social ends. Beyond this simple definition, social marketing offers …

Purpose The purpose of this study is to examine the importance of relationship marketing
and particularly customer trust in energy-efficiency labels in social marketing interventions …

Purpose–The purpose of this paper is to identify, summarize and assess literature focused
on developing social marketing programs for Aboriginal people. Design/methodology …

Purpose Calls for theoretically informed interventions and a more reflexive stance are
apparent in social marketing. Moving from a “prove” to “improve” mentality requires …

Purpose The purpose of this paper is to present retrospective, current and prospective
aspects of social marketing and systems science integration. Design/methodology/approach …

In today's globalizing world, corporate social responsibility has become a necessity for
businesses. The corporate social responsibility approach, which is based on the principles …

The prominent idea of sustainable development has influenced almost all disciplines,
changing our understanding and behavior toward sustainability. In this respect, marketing …

The popularity and benefits of social marketing partnerships accord partnerships as the 5th
'P'of the social marketing mix and an essential element of interventions. Yet the scope and …