Purpose In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …

In recent years, as new technologies have developed, consumer engagement with the
brand has become a primary focus for many companies. As a result, in the last two decades …

Objective Over the recent years, the concept of customer engagement has emerged as a
focal point in marketing research. Despite the increasing interest in this concept, there is a …

This article is an exploratory study aimed at analysing engagement and sentiment on Twitter
of the tweets published about Pope Francis's actions with regard to Covid-19. In this context …

La presente investigación denominada el engagement en los colaboradores del área
administrativa de la municipalidad distrital de José Leonardo Ortiz, tuvo como objetivo …

En este trabajo se ha realizado una investigación cuantitativa, basada en la observación,
recogida y análisis de datos en las redes sociales de Instagram y Twitter; y, además, se ha …

Purpose-In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage, and stock returns, has risen to occupy a …

Contexto temático: Fan engagement en equipos de fútbol Justificación del Tema: La
correcta aplicación de una estrategia de fan engagement genera un incremento en los …

Por tal motivo, se procedió a realizar el presente estudio con el objetivo de determinar la
relación entre la utilidad de las redes sociales y la obtención de engagement en los …