Remapping the sport brandscape: A structured review and future direction for sport brand research
Despite consistent interest in sport brands and the multitude of brands in the sport
ecosystem, extant knowledge remains fragmented and unstructured. The purpose of this …
ecosystem, extant knowledge remains fragmented and unstructured. The purpose of this …
Thinking outside the 'box': A discussion of sports fans, teams, and the environment in the context of COVID-19
In this paper, we examine the implications of sport stadiums closures during the COVID-19
global pandemic. The paper looks at the impact of sport stadium closures from three …
global pandemic. The paper looks at the impact of sport stadium closures from three …
Sport brands: Brand relationships and consumer behavior
One of the most valuable assets a sport entity possesses is its brand. However, existing
sport branding research has largely examined brands at an individual level and not taken …
sport branding research has largely examined brands at an individual level and not taken …
The rise of an athlete brand: Factors influencing the social media following of athletes
Athlete brands exist within a network of brand relationships. Thus, considering the joint
influences of related brands at different levels (league, team, and athlete) is essential for …
influences of related brands at different levels (league, team, and athlete) is essential for …
Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement
Purpose The purpose of the paper is to contribute to the extant sport marketing literature by
positing fan engagement, team brand image and cumulative fan satisfaction with the team …
positing fan engagement, team brand image and cumulative fan satisfaction with the team …
Assessing key performance indicators of corporate social responsibility initiatives in sport
BP McCullough, GT Trail - European Sport Management Quarterly, 2023 - Taylor & Francis
Research question This paper evaluates factors impacting corporate social responsibility
(CSR) campaigns' key performance indicators (KPIs) by extending the sport sustainability …
(CSR) campaigns' key performance indicators (KPIs) by extending the sport sustainability …
Understanding the importance of sport stadium visits to teams and cities through the eyes of online reviewers
This study explores the relationships among sport stadium visitors' experiences, satisfaction,
team brand image, and destination image. A text mining approach was first used to analyse …
team brand image, and destination image. A text mining approach was first used to analyse …
The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Most collegiate athletes in the United States monetize their name, image, and likeness (NIL)
through social media influencer marketing. This provides an opportunity to examine the …
through social media influencer marketing. This provides an opportunity to examine the …
[PDF][PDF] How deep is your love? Brand love analysis applied to football teams
Purpose–The central objective is to determine the main components of a brand that become
a “beloved” brand in the minds of consumers applied to football teams. Design/methodology …
a “beloved” brand in the minds of consumers applied to football teams. Design/methodology …
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
This research explored the role of athlete on-and off-field brand image on consumer
commitment toward the athlete and associated team, preference by the athlete's sponsor …
commitment toward the athlete and associated team, preference by the athlete's sponsor …