Consumer engagement has been widely discussed in both the academic and practitioner literature, but there is no consensus about its meaning, what phenomena constitute …
Physical store atmospherics make up an important dimension of retailing. They shape consumer perception, cognitive and affective reactions, and a variety of behaviors. The …
E Pantano - Journal of Retailing and Consumer Services, 2016 - Elsevier
Although previous studies identified the importance of storefront windows on consumer's entry decision, there is still a lack of research on engaging consumers at the storefront …
SS Bist, N Mehta - Asia Pacific Management Review, 2023 - Elsevier
With rising competition in the apparel retail industry in India, multi-brand outlets need to create a particular store image in consumers' minds to ensure consumer loyalty and sales …
H Han, S Park, KH Hyun - International Journal of Retail & …, 2022 - emerald.com
Purpose A series of research has focused on how virtual reality (VR) technology itself influences consumers' perceptions and attitudes. However, little is known about consumers' …
City tours provide travelers with various experiences by means of a series of attractions, but little attention is paid to the effects that the sequence in which travelers visit these attractions …
M Helmefalk - Journal of Consumer Marketing, 2019 - emerald.com
Purpose This paper aims to examine how multi-sensory cues, when store-congruent, influence consumer browsing behaviour and its subsequent effect on purchasing …
In this study, the main research purpose was to determine whether artistic components of interior design in a store lead consumers to have different perceptions of the store. There …
N Nusairat, Q Hammouri, H Al-Ghadir… - Management …, 2020 - m.growingscience.com
This study investigates the mechanism by which customers' affective and cognitive states drive their behavioural intentions towards upscale restaurants. With stimulus-organism …