This study examines the antecedents and consequences of perceived shopping value
through smart retail technology. Specifically, we propose that perceived complexity …

Consumer engagement has been widely discussed in both the academic and practitioner
literature, but there is no consensus about its meaning, what phenomena constitute …

Physical store atmospherics make up an important dimension of retailing. They shape
consumer perception, cognitive and affective reactions, and a variety of behaviors. The …

Although previous studies identified the importance of storefront windows on consumer's
entry decision, there is still a lack of research on engaging consumers at the storefront …

With rising competition in the apparel retail industry in India, multi-brand outlets need to
create a particular store image in consumers' minds to ensure consumer loyalty and sales …

Purpose A series of research has focused on how virtual reality (VR) technology itself
influences consumers' perceptions and attitudes. However, little is known about consumers' …

City tours provide travelers with various experiences by means of a series of attractions, but
little attention is paid to the effects that the sequence in which travelers visit these attractions …

Purpose This paper aims to examine how multi-sensory cues, when store-congruent,
influence consumer browsing behaviour and its subsequent effect on purchasing …

In this study, the main research purpose was to determine whether artistic components of
interior design in a store lead consumers to have different perceptions of the store. There …

This study investigates the mechanism by which customers' affective and cognitive states
drive their behavioural intentions towards upscale restaurants. With stimulus-organism …