[HTML][HTML] Customer engagement and social media: Revisiting the past to inform the future
Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …
social media has further amplified the importance of this concept. Yet, our understanding of …
[HTML][HTML] Past, present, and future of customer engagement
Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …
Despite flourishing interest on CE among marketing academics and professionals, no …
[HTML][HTML] Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator
JR Hanaysha - International Journal of Information Management Data …, 2022 - Elsevier
The main aim of this paper was to investigate the effect of four features of social media
marketing on the purchase decision of consumers in the fast-food industry. It also aimed to …
marketing on the purchase decision of consumers in the fast-food industry. It also aimed to …
“I follow what you post!”: the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
The purpose of this research is to examine the underlying mechanisms through which social
media influencers'(SMI) content characteristics (information, design, and technology quality …
media influencers'(SMI) content characteristics (information, design, and technology quality …
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
What are the effects of a brand's owned social media? This meta-analysis examines the
impact of owned social media on social media engagement and sales. Whereas the findings …
impact of owned social media on social media engagement and sales. Whereas the findings …
Trust in social media brands and perceived media values: A survey study in China
Chinese social media platforms such as WeChat, TikTok (Douyin in Chinese), and Weibo
have become increasingly popular, attracting large amounts of loyal users in and outside of …
have become increasingly popular, attracting large amounts of loyal users in and outside of …
Exploring the nexus of social media influencers and consumer brand engagement
Purpose Grounded in uses and gratification theory (UGT) and observational learning theory
(OLT), this study aims to understand the impact of motivational factors on consumer …
(OLT), this study aims to understand the impact of motivational factors on consumer …
The common values of social media marketing and luxury brands. The millennials and generation z perspective
As consumers spend more time on social media, brands can take advantage of this
opportunity to better serve and communicate with their followers. Still, given the …
opportunity to better serve and communicate with their followers. Still, given the …
“OK, Google, why do I use you?” Motivations, post-consumption evaluations, and perceptions of voice AI assistants
TR Choi, ME Drumwright - Telematics and Informatics, 2021 - Elsevier
Voice-activated, artificial intelligence–based assistants (voice AI assistants) have become
an integral part of everyday life because they can be easily activated to complete numerous …
an integral part of everyday life because they can be easily activated to complete numerous …
[HTML][HTML] The distraction effect. Political and entertainment-oriented content on social media, political participation, interest, and knowledge
There are grounds to assume that the use of nonpolitical, entertainment-oriented Social
Media (SM) may dampen democratically relevant outcomes. However, research has largely …
Media (SM) may dampen democratically relevant outcomes. However, research has largely …