A product design method for form and color matching based on aesthetic theory

P Lu, SW Hsiao - Advanced Engineering Informatics, 2022 - Elsevier
Form and color matching design are vital links in product design. Recently, many scholars
have focused on quantifying visual aesthetics to improve design efficiency in form or color …

Gestalt food presentation: Its influence on visual appeal and engagement in the Instagram context

J Lee, H Lim, WG Kim - Tourism Management, 2025 - Elsevier
This study investigates the effect of gestalt food presentation on photo sharing intention by
synthesizing a conceptual framework primarily based on the gestalt and dual coding …

Observing pictures and videos of creative products: An eye tracking study

A Berni, L Maccioni, Y Borgianni - Applied Sciences, 2020 - mdpi.com
The paper offers insights into people's exploration of creative products shown on a computer
screen within the overall task of capturing artifacts' original features and functions. In …

An immersive virtual discrete choice experiment for elicitation of product aesthetics using Gestalt principles

A Valencia-Romero, JE Lugo - Design Science, 2017 - cambridge.org
This research presents a pilot study that explores the use of quantified Gestalt principles of
symmetry, parallelism, and continuity as design variables to evaluate the aesthetics of three …

[HTML][HTML] Revealing the synergy between formal aesthetics and product semantics: Exploring the impact of visual form on product perception

FN Sunstrum, O Demirbilek, N Gardner… - International Journal of …, 2024 - Elsevier
This study investigates the relationships between visual form attributes (height, shape, and
curvature) and product perception, particularly exploring the dynamic interplay between …

Form generative approach for front face design of electric vehicle under female aesthetic preferences

B Yuan, K Wu, X Wu, C Yang - Advanced Engineering Informatics, 2024 - Elsevier
Vehicles are the most representative product of both transportation and industry. Fueled by
the growing popularity of energy-saving and environmentally friendly ideas and policies …

Multimodal optimisation design of product forms based on aesthetic evaluation

A Zhou, J Ouyang, J Su, S Zhang… - International Journal of …, 2020 - inderscienceonline.com
In order to obtain beautiful product form scheme, we propose a multimodal optimisation
design method for product form based on quantitative aesthetic evaluation. A system of …

Morphological evaluation of closed planar curves and its application to aesthetic evaluation

T Kato, T Matsumoto - Graphical Models, 2020 - Elsevier
In this study, we defined the order of closed planar curves as a characteristic to reduce the
human effort for recognizing the shape. We propose an order index counting mirror and …

Application of aesthetic principles to the study of consumer preference models for vase forms

CH Lo - Applied Sciences, 2018 - mdpi.com
The factors that affect a consumer when making a purchase decision include product
function, quality, and price. Different products might feature similar functional performance …

[PDF][PDF] Optimal Design of Product Form for Aesthetics and Ergonomics

A Zhou, J Ma, S Zhang, J Ouyang - Computer-Aided Design & …, 2023 - cad-journal.net
The traditional product form design research usually starts from a single aspect such as
aesthetics, ergonomics and Kansei engineering, and lacks the comprehensive …