The aim of this conceptual article is to both provide a critical review of research into value co-
destruction (VCD) and outline a common conceptual framework in order to better …

This paper proposes to verify, in the current literature on VCD, which dimensions/variables
have often been studied in empirical efforts. The analysis was based in two stages. In the …

This study elaborates on the notion of value co-destruction when applied to complex service
ecosystems of interconnected transport and healthcare services. By using a practice-theory …

Purpose Contemporary service and marketing research on value co-creation and value co-
destruction assume a one-dimensional view on value, ranging from positive value co …

For the execution of many supply chain operations tasks, firms are increasingly engaging in
crowdsourcing—the act of dynamically delegating work via digital channels to for‐hire …

Purpose Companies are beginning to rely more on customer participation (CP). As a result,
consumers are expected to expend more resources throughout the service exchange …

Na formação interativa de valor (FIV), o valor é construído de forma colaborativa entre o
consumidor e o prestador de serviços, resultando em experiências positivas ou negativas …

Co-destruction of value has been highlighted as a possible outcome of every interaction
between firms and consumers. Despite the likelihood of its occurrence, the concept is not …

Abstract (EN) Abstract The purpose of this cumulative dissertation is to introduce service,
conceptualized by service-dominant logic, as a new explanatory framework to improve the …

The logistics industry has been pivotal to the research studies conducted by marketing
theorists, practitioners, researchers and constructive critics. However, inasmuch as …