Fifteen years of customer engagement research: a bibliometric and network analysis
Purpose In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
Regional industrial symbiosis: a review based on social network analysis
R Vahidzadeh, G Bertanza, S Sbaffoni… - Journal of Cleaner …, 2021 - Elsevier
In order to achieve more effective and inclusive environmental and economic benefits, local
industrial symbiosis programs need to be expanded to a regional scale. Research on …
industrial symbiosis programs need to be expanded to a regional scale. Research on …
Employer and internal branding research: a bibliometric analysis of 25 years
Purpose In the past 25 years, employer and internal branding have grown significantly. Prior
reviews tended to focus on either one of these domains. This study aims to map the …
reviews tended to focus on either one of these domains. This study aims to map the …
Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid review
The notion of 'anthropomorphism'has been a subject of intrigue for transdisciplinary
academics and scholars for the longest time, as the origin of this concept dates back to the …
academics and scholars for the longest time, as the origin of this concept dates back to the …
From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Empirical evidence concerning the effects of brand activism on brand equity is growing but
remains mixed at best. Although non-profit brands increasingly implement activism …
remains mixed at best. Although non-profit brands increasingly implement activism …
What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Nonprofit organizations have gradually embraced the brand-oriented approach to deliver
value for their stakeholders. The anthropomorphism of nonprofit brands is a promising …
value for their stakeholders. The anthropomorphism of nonprofit brands is a promising …
Building brand meaning in social entrepreneurship organizations: the social impact brand model
In the face of numerous complex challenges at the ecological, economic, and social levels,
Social Entrepreneurship Organizations (SEOs) offer an approach that is both solution …
Social Entrepreneurship Organizations (SEOs) offer an approach that is both solution …
“Did you see what happened?” How scandals are shared via social media
M Soltani, E Veer, HP de Vries, J A. Kemper - Corporate Reputation …, 2024 - Springer
Social media has brought complexity and unpredictability to scandal situations, making it
complex for brands to protect their reputations. In a scandal, the involvement of influential …
complex for brands to protect their reputations. In a scandal, the involvement of influential …
The Added Value of Civil Society Organizations in the Provision of Welfare State Services
Civil society organizations (CSOs) that deliver services on behalf of public authorities
operate under increased competitive and standardization pressures. Given this background …
operate under increased competitive and standardization pressures. Given this background …
Brand purpose: a literature review and BEING implementation framework
Purpose While brand purpose has gained traction in academia and industry, it overlaps with
other socially-oriented branding concepts, generating confusion and criticism around what …
other socially-oriented branding concepts, generating confusion and criticism around what …