Google Trends has been extensively used in different sectors from finance to tourism, the
economy, fashion, the fun industry, the oil trade, and healthcare. This scoping review aims to …

Institutional and legal reforms applied in the context of sports competitions often provoke
structural changes that can be empirically investigated. Using a data set of 560 observations …

Purpose This paper aims to provide an integrated legal and marketing perspective on the
imminent trademark challenges and opportunities for sports organizations operating in the …

The literature acknowledges “Uncertainty of Outcome”(UO) as a major factor to explain the
degree of interest that sporting competitions draw from fans and the general public …

This paper contributes to understanding the financial situation of European football clubs
and the role of their media visibility and historical brand status. By estimating production and …

Research question In response to calls for additional research on strategic brand
management in sports, we examine brand governance practices in the novel and under …

Pilota, played using the hands, is a niche sport with origins dating back to Greco-Roman
times. In the Valencian region of Spain, an indigenous version of the sport is played with …

МІЖРЕГІОНАЛЬНА АКАДЕМІЯ УПРАВЛІННЯ ПЕРСОНАЛОМ Page 1 МІЖРЕГІОНАЛЬНА
АКАДЕМІЯ УПРАВЛІННЯ ПЕРСОНАЛОМ Кваліфікаційна наукова праця на правах …

This paper focuses on the determinants of transfer market valuations of Italian top division
football players over the period 2007‒2017. We use data provided by transfermarkt. de to …

Sport entrepreneurship is an emerging research phenomenon that attracts the interest of
scholars around the world to investigate its innovative features in different social and cultural …