Advertising is crucial for increasing the returns of an organization. However, there are still
inadequate studies in systematically review in the existing literature on the topic of Islamic …

The advertising industry is one of the biggest contributors to the nation's Gross Domestic
Product (GDP) and helps the local agencies in developing the nation's economy. However …

Purpose (1) The purpose of this study is to review the challenges faced by Halal
warehouses during the implementation of Islamic Shariah Compliance from a global …

This paper analyzes the dilemma of ethics regarding the promotion of foreign culture as
opposed to local cultural values by the advertising industry in Pakistan from the Islamic …

In the current decade, the use of social media influencer has been arisen in the social media
platform. Social media influencers are always linked with Word of Mouth (WOM) marketing …

There are significant differences between conventional advertising and Islamic advertising
in terms of definition. The key difference is Shariah compliance. The main purpose of the …

The cut-throat competitive market environment has made the advertising field very
experimental and hence advertisers are adopting different measures to attract the attention …