This study aims to investigate how social capital can promote customer value co-creation
behavior in Online Brand Communities (OBCs). It further explores the mediating role of …

The proliferation of social media platforms has empowered social media influencers to
trigger impulsive buying behavior among consumers. The effectiveness of social media …

Purpose Although online brand communities (OBCs) are extensively demonstrated to be an
important social media tool in building brand equity, they may have backfire effects under …

Purpose Despite the increasingly common view that online brand community (OBC)
members are heterogeneous, knowledge concerning the impact of group heterogeneity on …

Purpose Drawing on the taxonomy of patient empowerment and a sense of community
(SoC), the purpose of this paper is to analyze the factors that impact the intention of the …

The loss of followers poses a severe threat to the development of microblogging platforms
and bloggers. However, the reasons behind users' unfollowing behavior remain unclear …

Research on influence maximization ofter has to cope with marketing needs relating to the
propagation of information towards specific users. However, little attention has been paid to …

Mining the silent members of an online community, also called lurkers, has been recognized
as an important problem that accompanies the extensive use of online social networks …

Purpose In an online brand community (OBC), consumers as a group occupy a dominant
position, and their horizontal interactions are pivotal for the consumer–brand relationship …

With the growing complexity of scenarios relating to online social networks (OSNs), there is
an emergence of effective models and methods for understanding the characteristics and …