Delving deeper into market concentration of poultry feed and the driving factors for brand switching: evidence from commercial egg producers in Nigeria

FA Sowunmi, AA Bello, AI Ogunniyi, AO Omotayo - Sustainability, 2022 - mdpi.com
An increase in the price of branded feed has been a major problem for the poultry subsector
of Nigerian agriculture, and brand switching for a cheap feed at the expense of quality is a …

The Application of Markov Chains Model in Determining the Switching Behaviour of Customers in Phone Companies in Developing World: A Study of Tanzania

SM Kagoya, M Mashaka, J Caine - Rethinking ICT Adoption Theories in …, 2024 - Springer
Mobile telecommunications customer switching is a global challenge in twenty-first-century
mobile phone companies. This implies that mobile phone users are not sticking to one …