O Ahlberg, J Hietanen, T Soila - Marketing Theory, 2021 - journals.sagepub.com
We propose to intensify theorizing on retromarketing and nostalgic consumption by further developing “hauntology” as a conceptual lens for assessing the retro aesthetic as a …
Although there is a growing body of literature focusing on the use of qualitative research approaches for understanding human-animal relations, surprisingly little attention has been …
C Preece, L Whittaker, S Janes - Journal of Marketing …, 2022 - Taylor & Francis
Virtual Reality has been heralded variously as the next steppingstone in technological innovation, a utopian 'empathy-machine'and a dystopian addictive technology. Using critical …
J Coffin, T Hill - Journal of Marketing Management, 2022 - Taylor & Francis
The most shameful moment came when computer science, marketing, design, and advertising, all the disciplines of communication, seized hold of the word concept itself and …
Through a micro-ethnographic engagement with consumers' binge-watching experiences of the web-TV series House of Cards, this videography explores what we consider to be the …
The psychoanalytic tradition is split. Most marketing theorists work with a linguistic model, treating the unconscious as an extension of conscious language. This article promotes the …
A Botez, J Hietanen, H Tikkanen - Journal of Marketing …, 2020 - Taylor & Francis
In this study, we critically examine the ongoing adoption of various posthumanist influences into the fields of marketing and consumer research from a theological perspective. By …
J Hietanen, O Ahlberg, A Botez - Journal of Marketing …, 2022 - Taylor & Francis
We connect the notion of the consumer as 'dividual'to contemporary automation of consumer culture. By envisioning the issue within a semiocapitalist horizon, we ponder the general …
This paper invokes Redhead's concept of claustropolitanism to critically explore the affective reality for consumers in today's digital age. In the context of surveillance capitalism, we …