Analysis of factors affecting the effectiveness of face-to-face marketing learning via TikTok, YouTube and video conferencing

E Gil-Cordero, C Rodriguez-Rad, P Ledesma-Chaves… - Heliyon, 2023 - cell.com
After the COVID-19 pandemic, the use of virtual platforms, social networks and online
applications has been totally modified by returning to face-to-face systems. The mandatory …

Discovering students' continuous intentions to use ChatGPT in higher education: a tale of two theories

CNL Tan, M Tee, KY Koay - Asian Education and Development …, 2024 - emerald.com
Purpose This study investigates the factors affecting university students' intentions to
continuously use ChatGPT by integrating the UTAUT3 (Unified Theory of Acceptance and …

Key considerations for implementing mobile learning in resource-constrained nations: a scoping review

UU Ugwu, NA Rappa, K Wong - Interactive learning environments, 2024 - Taylor & Francis
This study initially undertook a scoping review of mobile Computer-Supported Collaborative
Learning (mCSCL) to determine the characteristics, and methodologies of the reviewed …

Factors influencing continuance of usage intention towards a gamified e-quiz mobile application among Malaysian higher learning students

R Roslan - 2023 - eprints.uthm.edu.my
It is expected that gamification in education will be the luring factor and be able to sustain
the interest of the current generation. Previous studies have identified various factors that …