Omni-channel retailing is a popular strategy in a new retailing era when digitalization, social
media, big data and other emerging technologies (eg, Artificial Intelligence (AI), virtual reality …

The continuously changing retail practices and consumer behavioural patterns mainly
attributed to the wide diffusion and adoption of innovative technologies and applications for …

Nowadays, live streaming e-commerce has become popular all over the world. In this paper,
we study the pricing strategy of new products when they are launched in live streaming …

In a product market where consumers are open to uninformed purchases, we study
competition between a traditional and an online retailer in the presence of showrooming …

An increasing number of omnichannel retailers operate physical and online channels and
implement various strategies that integrate both channels. For example, some retailers have …

In the omnichannel retailing context, some online-first retailers open the offline channel to
implement cross-channel operational strategies to improve the consumer's experience. This …

Showrooming, the phenomenon of consumers visiting a brick-and-mortar (B&M) store to
learn about products but then buying online to obtain lower prices, is attracting increased …

The retail industry is accelerating the transition from multi-channel to omni-channel. A
display showroom is a main mode of operation in omni-channel retailing. In this, consumers …

Purpose The purpose of this paper is to establish a reference model that will allow us to
understand the factors that influence the omnichannel management of an organization in a …

A buy-online-and-return-in-store (BORS) service is an important omnichannel strategy that
can be commonly observed in practice. In this study, we explore the BORS adoption strategy …