Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective
The paper examines the influence of opt-in e-mail marketing on consumer behaviour. The
study attempts to extend the Stimuli–Organism–Response (S–O–R) theory that has been …
study attempts to extend the Stimuli–Organism–Response (S–O–R) theory that has been …
An empirical examination of the effects of design elements of email newsletters on consumers' email responses and their purchase
A Kumar - Journal of Retailing and Consumer Services, 2021 - Elsevier
In this research, we empirically explore the effects of various design elements of email
newsletters on consumers' email responses and their purchases. We capture the …
newsletters on consumers' email responses and their purchases. We capture the …
[HTML][HTML] Leveraging email marketing: Using the subject line to anticipate the open rate
M Paulo, VL Miguéis, I Pereira - Expert systems with applications, 2022 - Elsevier
Despite being one of the most cost-effective methods, email marketing remains challenging
due to the low rate of opened emails and the high percentage of unsubscribed campaigns …
due to the low rate of opened emails and the high percentage of unsubscribed campaigns …
“We Need a Big Revolution in Email Advertising”: Users' Perception of Persuasion in Permission-based Advertising Emails
Persuasive tactics intend to encourage users to open advertising emails. However, these
tactics can overwhelm users, which makes them frustrated and leads to lower open rates …
tactics can overwhelm users, which makes them frustrated and leads to lower open rates …
Frustrated, polite, or formal: Quantifying feelings and tone in email
Email conversations are the primary mode of communication in enterprises. The email
content expresses an individual's needs, requirements and intentions. Affective information …
content expresses an individual's needs, requirements and intentions. Affective information …
The language that drives engagement: a systematic large-scale analysis of headline experiments
A Banerjee, O Urminsky - Marketing Science, 2024 - pubsonline.informs.org
We use a large-scale data set of thousands of field experiments conducted on Upworthy.
com, an online media platform, to investigate the cognitive, motivational, affective, and …
com, an online media platform, to investigate the cognitive, motivational, affective, and …
Predicting email and article clickthroughs with domain-adaptive language models
Marketing practices have adopted the use of computational approaches in order to optimize
the performance of their promotional emails and site advertisements. In the case of …
the performance of their promotional emails and site advertisements. In the case of …
What's said in a subject line? Framing the email subject lines in health messages sent to university students
AK Miller, AJ Rothman, RL Lenne - Journal of American College …, 2022 - Taylor & Francis
Objective To examine whether manipulating the frame used in email subject lines affects
open or click-through rate. Participants: Students (N= 38,538) at a Midwestern university …
open or click-through rate. Participants: Students (N= 38,538) at a Midwestern university …
Automatic emotions analysis for french email campaigns optimization
Email communication and newsletter campaigns remain a significant concern for
companies. The main question addressed here is how to optimize the form and content of a …
companies. The main question addressed here is how to optimize the form and content of a …
[PDF][PDF] Performance Evaluation of Machine Learning Algorithms on Textual Datasets for Spam Email Classification
S Mathur, A Purohit - International Journal for Research in Applied …, 2022 - academia.edu
Email is one of the most popular modes of communication we have today. Billions of emails
are sent every day in our world but not every one of them is relevant or of importance. The …
are sent every day in our world but not every one of them is relevant or of importance. The …