Artificial Intelligence in Digital Marketing: The Ethical Implications of Digital Influence on Markets and Consumer

K Oshadi Karunanayaka, H Jahankhani… - Market Grooming: The …, 2024 - emerald.com
This research, titled 'AI in Digital Marketing: The Ethical Implications of Digital Influence on
Markets and Consumers,'conducts a comprehensive examination of the nuanced role …

EU law on unfair commercial practices

F Galli - Algorithmic marketing and EU law on unfair …, 2022 - Springer
This chapter offers an introduction to EU unfair commercial law. The latter is centred around
the Unfair Commercial Practices Directive, which prohibits commercial practices which …