The Effect of Art Infusion Interactive and Print Advertising on the Memory and Attitude According to the Reguratory Focus
MK Km, KS Han - Journal of Digital Convergence, 2018 - koreascience.kr
This study empirically examines the differences in advertising-related memory and product-
related memory effects and ad attitudes between art infusion (interactive/print advertising) …
related memory effects and ad attitudes between art infusion (interactive/print advertising) …
The Effect of Art Infusion Interactive Advertising on Smart Signage
KS Han - Journal of the Korea Convergence Society, 2020 - koreascience.kr
This study is based on Art Infusion type (modification vs. re-interprete and interactivity level
(high vs. low) are independent variables such as' Product-Related Memory …
(high vs. low) are independent variables such as' Product-Related Memory …
명화차용인터랙티브광고와인쇄광고가개인의조절초점성향에따른기억과태도에미치는영향
김민관， 한광석 - Journal of Digital Convergence, 2018 - search.ebscohost.com
요 약 본 연구는 명화 차용 광고의 유형 (인터렉티브형/인쇄광고형) 과 조절초점
(촉진초점/예방초점) 간에 기억 효과와광고태도 효과를 싱험을 통해규명하였다. 2X2 피험자간 …
(촉진초점/예방초점) 간에 기억 효과와광고태도 효과를 싱험을 통해규명하였다. 2X2 피험자간 …