Social media influencers are becoming an increasingly popular strategic communication
tactic used across industry verticals, including entertainment, fashion, and beauty, to engage …

Importance Clinical trials and compassionate use agreements provide selected patients with
access to potentially life-saving treatments before approval by the Food and Drug …

In the United States, many cancer centers advertise their clinical services directly to the
public. Although there are potential public benefits from such advertising, including …

Objective Direct‐to‐consumer advertising of prescription medicines encourages individuals
to search for or request advertised medicines, can stimulate taking medications rather than …

Background: Direct-to-consumer (DTC) prescription drug advertisements are thought to
induce “boomerang effects,” meaning they reduce the perceived effectiveness of a potential …

The objective of this study was to examine the frequency and content of messages related to
pharmacological and evidence-based, non-pharmaceutical treatments in direct-to-consumer …

In this article, we examine the portrayal of non-drug related health risks and patient
empowerment messages in prescription drug advertising. Little is known about the social …

Direct promotion of pharmaceutical products to patients is not legal in India. Internet
healthcare websites, however, have rendered this law as merely a paper-feast. Patients …

因藥事法限制藥品不能對一般民眾廣告行銷, 過去藥品銷售的方式多以與醫師面對面討論為主要
的銷售方式; 然在現今的數位浪潮中, 無論是醫師或病人皆更習慣隨時透過數位通路獲取藥品 …

The aim of this survey research was to study the perceptions of public and private sector
physicians toward Direct to Consumer Pharmaceutical Advertisements (DTCPA) with the …