Fear appeals are a polarizing issue, with proponents confident in their efficacy and
opponents confident that they backfire. We present the results of a comprehensive meta …

The dominant models of innovation adoption have traditionally overlooked the role of
emotions, despite the relevance of this construct in consumer decision-making. To address …

Fear appeals, which are used widely in information security campaigns, have become
common tools in motivating individual compliance with information security policies and …

Consumers regularly encounter cues of contagious disease in daily life—a commuter
sneezes on the train, a colleague blows their nose in a meeting, or they read recent …

The COVID-19 outbreak has dramatically changed our life. Despite the rapid growth of
scientific publications about medical aspects of the pandemic, less has been explored about …

A growing stream of research has examined emotions and decision-making based on the
appraisal tendencies associated with emotions. This paper outlines two general approaches …

This study aims to investigate negative consumer‐brand relationships by developing a
“Brand Hate” concept. A hierarchical Brand Hate model is theoretically discussed in light of …

The developers of public health campaigns have often attempted to elicit disgust to
persuade members of their target audiences to change their behaviour in the interests of …

As a result of the dramatic increase in global population, food waste, and unsustainable
practices, the United Nations urges the promotion of edible insects as an alternative food …

Grounded in cognitive-affective theories of emotion, an extended conceptual framework of
consumer animosity is developed that (1) distinguishes between consumers' cognitive …