DL Parris, F Guzman - Journal of Product & Brand Management, 2023 - emerald.com
Purpose This paper aims to critically review the most cited literature published from 2000 to 2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …
U Awan, R Sroufe - Applied Sciences, 2022 - mdpi.com
The integration of sustainability in the circular economy is an emerging paradigm that can offer a long term vision to achieve environmental and social sustainability targets in line with …
KM Eisenhardt - Strategic organization, 2021 - journals.sagepub.com
This essay sharpens and refreshes the multi-case theory-building approach, sometimes termed The “Eisenhardt Method.” The Method's singular aim is theory building, especially …
Abstract In our Decade Award-winning article from 2011 we argued that it is not possible to explain social phenomena without consideration of their contexts. However, a persistent …
Scholars have long debated how rigor can be achieved in qualitative analysis. To answer this question, we need to better understand how theory is generated from data. Qualitative …
The present study extends the discussion on product manufacturers' digital servitization toward smart solutions by outlining and reviewing the existing literature on digital …
O Schilke, S Hu, CE Helfat - Academy of management annals, 2018 - journals.aom.org
Although the dynamic capabilities perspective has become one of the most frequently used theoretical lenses in management research, critics have repeatedly voiced their frustration …
M Uhl-Bien, M Arena - The leadership quarterly, 2018 - Elsevier
One of the biggest challenges facing leaders today is the need to position and enable organizations and people for adaptability in the face of increasingly dynamic and …
This editorial aims to advance the use of qualitative research methods when studying entrepreneurship. First, it outlines four characteristics of the domain of entrepreneurship that …