Research question The number of studies dealing with digital innovation in sport marketing
has increased rapidly in recent years. These studies address the global phenomenon of …

The transition from primary sustainable goals to crisis management exemplifies a new era of
corporate social responsibility, sustainable business models, corporate sustainability, and …

ever come close to rivalling its brutal shockwave. In fact, the call for papers yielded the
largest ever volume of submissions that the journal has ever received for a special issue. So …

Sustainability is strongly becoming imperative for all fashion companies to respond to
stakeholders' concerns and meet their expectations. While companies are more and more …

In a globalised society, characterised by increasingly demanding markets and the
accelerated growth of the digital approach, sports organisations face the challenge of …

Purpose Previous corporate social responsibility (CSR) research has mainly revolved
around the “usual target”(that is, fans and consumers) that invest money, time and energy in …

Purpose This paper aims to explore the immediate proactive corporate social responsibility
(CSR) efforts undertaken by select organizations in India in response to the coronavirus …

Corporate social responsibility (CSR) implementation has gained momentum amongst
professional sport organisations, including the football industry. Amidst the increasing …

Firms responded to the COVID‐19 pandemic by participating in an unprecedented level of
corporate social responsibility (CSR). The authors build on the existing CSR and crisis …

The COVID-19 pandemic brought a disruption to daily life and to the sport industry not seen
before by generations of consumers. The purpose of the present study was to examine the …