Purpose As a frequently observed business phenomenon, the use of product scarcity to
improve a product's market performance has received increasing attention from both …

Product scarcity can influence purchase decisions, but this relationship is multifaceted due
to the influence of various cues. This study aims to integrate knowledge of this subject …

Fear of missing out (FOMO) is an emerging topic in consumer psychology. However, the
theoretical foundations of FOMO are underdeveloped and extant FOMO scales confine the …

Plants have traditionally been perceived as “less alive” and less attractive than animals,
posing challenges for conservation initiatives. Previous efforts to address Plant Awareness …

Ownership and value go together, and understanding both is imperative for children to know
how to act in socially appropriate and advantageous ways. This paper reviews how children …

Disrupting the concept of ownership in the digital space, non‐fungible tokens (NFTs) have
created unprecedented market opportunities and captivated millions of investors …

We often talk about interacting with information as we would with a physical good
(eg,“consuming content”) and describe our attachment to personal beliefs in the same way …

Our research uniquely shows that scarcity cues, when effectively managed by the service
firms, can lead to favorable purchase decisions. We investigate how service firms that are …

Children have received much research attention in many different academic disciplines
within social sciences, including marketing. The main objective of this study is to provide a …

Purpose The purpose of this study is to investigate how exclusivity and rarity (natural versus
virtual) influence consumers' perceptions of luxury. Further, it examines whether exclusivity …