Antecedents of trustworthiness of social commerce platforms: a case of rural communities using multi group SEM & MCDM methods
Business' ethics have changed the landscape of commerce around the world lately.
Legitimacy, robustness, and morality are among the most important factors that build …
Legitimacy, robustness, and morality are among the most important factors that build …
Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention-Privacy the Achilles heel
Effective interactions are essential for retail brands to progressively nudge consumers
towards purchase. While social media provides the platform for brands to directly connect …
towards purchase. While social media provides the platform for brands to directly connect …
The personalisation-privacy paradox: Consumer interaction with smart technologies and shopping mall loyalty
Smart shopping malls integrate a range of smart technologies such as artificial intelligence,
virtual reality and augmented reality. However, there is a lack of research on the …
virtual reality and augmented reality. However, there is a lack of research on the …
Artificial Intelligence in Business-to-Customer Fashion Retail: A Literature Review
Many industries, including healthcare, banking, the auto industry, education, and retail, have
already undergone significant changes because of artificial intelligence (AI). Business-to …
already undergone significant changes because of artificial intelligence (AI). Business-to …
Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots
As brands increasingly integrate artificial intelligence (AI)-enabled automation as part of
their communication efforts, marketers have employed social media brand chatbots to …
their communication efforts, marketers have employed social media brand chatbots to …
Privacy concerns in consumer E-commerce activities and response to social media advertising: Empirical evidence from Europe
This research quantifies how privacy concerns and consumer characteristics are associated
with e-commerce participation and consumer response to social media advertising by …
with e-commerce participation and consumer response to social media advertising by …
Enhancing digital advertising with blockchain technology
The increasing popularity of blockchain technology (BCT) has spurred interest in its potential
to rejuvenate the digital advertising ecosystem. Due to its transparency, decentralization …
to rejuvenate the digital advertising ecosystem. Due to its transparency, decentralization …
The personalization–privacy paradox at the nexus of social exchange and construal level theories
J Cloarec, L Meyer‐Waarden… - Psychology & …, 2022 - Wiley Online Library
Marketing personalization requires firms to collect information that they can use to
personalize their products or services, which might raise consumer privacy concerns. Prior …
personalize their products or services, which might raise consumer privacy concerns. Prior …
When and how consumers are willing to exchange data with retailers: An exploratory segmentation
Consumer data is a crucial resource for retailers. Yet accessing this data increasingly
requires consumers to willingly participate in data exchange. This paper draws on social …
requires consumers to willingly participate in data exchange. This paper draws on social …
Exploring the personalization-intrusiveness-intention framework to evaluate the effects of personalization in social media
Personalization is prevalent in modern social media marketing strategies. However, the
users of social media services may perceive that personalized content is intrusive. These …
users of social media services may perceive that personalized content is intrusive. These …