The effect of brand equity on Thai cosmetic purchasing decisions
S Supapon… - Uncertain Supply Chain …, 2023 - m.growingscience.com
The research objective is to investigate the effect of brand equity on Thai cosmetic
purchasing decisions. The study involved 500 individuals aged 20-59 who had purchased …
purchasing decisions. The study involved 500 individuals aged 20-59 who had purchased …
Pengaruh Brand Awareness Dan Perceived Quality Terhadap Keputusan Pembelian Pada Kopi Kenangan Cabang Kota Palembang
F Melinia, HF Mavilinda, A Rosa - Jurnal Media …, 2024 - jurnal.univpgri-palembang.ac.id
Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness dan perceived
quality terhadap keputusan pembelian pada kopi kenangan cabang Kota Palembang …
quality terhadap keputusan pembelian pada kopi kenangan cabang Kota Palembang …
[引用][C] The Effect of Credible Online Review, Brand Equity Dimension, and Customer Satisfaction Towards Bio Beauty Lab's Repurchase Intention
C Cyntya, MP Berlianto - Jurnal Organisasi Dan Manajemen, 2023
[引用][C] Pengaruh Brand Equity (Brand Awareness, Perceived Quality, Brand Association, Dan Brand Loyalty) Terhadap Keputusan Pembelian (Studi Kasus Pada …
IF Azuanda - 2022 - STIE YKPN