Purpose Young consumers are increasing using electronic word-of-mouth (eWOM) in travel
social networking sites to make purchase decisions. This paper aims to test the extended …

The advancement in digital technologies has led to an explosive information phenomenon,
particularly in Internet shopping. This paper attempts to examine the trust element in the …

The Covid-19 pandemic led to dramatic consumer purchasing behaviour shifts when many
nations declared the closure of all physical stores to stop the virus from spreading. As a …

The paper aims to present a comprehensive comparison between Travel Insurance and
Travel Takaful development in Malaysia in terms of the product offered and coverage …

This study identifies the influence of interdisciplinary variables on tourist online purchasing
intention, such as consumers' online purchasing experience, novelty-seeking behavior …

Research aims: This study aims to understand the role of perceived ease of use, information
service function, consumer expectation, and user satisfaction in determining continuous …

Studies on how brands respond to system features such as ease of use, voice of customer,
or content marketing effort have become an exciting research topic in consumer behavior …

The purpose of this study is to determine the factors that influence the Indonesian people so
that they decide to shop online through e-commerce. Data was collected in May 2 nd, 2022 …

Purchasing products and services via online is an important way of doing business for many
tourism and hospitality intermediaries and travel operators. This study aims to examine the …

Marketing can be considered crucial in today's modern world due to increased competition
in technological advancements. Online platforms have permitted the evolution of online …