Purpose The purpose of this paper is to analyze, from a dynamic capabilities perspective,
the role of big data analytics in supporting firms' innovation processes. Design/methodology …

Grounded on the resource-based view, this study aims to examine the mediating role of
product launch quality as a deployment mechanism in the association between market …

Purpose As family and nonfamily businesses differ in how they do business, the focus of this
manuscript is on understanding how strategy-level models can be misinterpreted if family …

The purpose of this study is to review the existing research on the definition,
conceptualization and measurement of market orientation and to provide guidance on the …

Market orientation has been well studied within the firm but not across the supply chain.
While firms rely more so on their suppliers for value creation in today's markets, research …

Purpose This study aims to investigates the effect of three customer orientation components–
customer information-processing, responsiveness and values and norms–on a firm's …

Purpose The purpose of this paper is to investigate the effects of internal marketing and
market orientation on organizational performance based on the balanced scorecard (BSC) …

Purpose The purpose of this paper is to examine whether individual market orientation
facilitates the development of learning orientation before influencing business-to-business …

Purpose Based on the resource-based view and dynamic capabilities theory, this study aims
to examine the complementarity between market orientations and launch proficiency as a …

Materialism and environmentalism have emerged as megatrends in developed western
societies. Prior research has suggested that these two values are incompatible. The current …