This paper captures the current state of privacy scholarship in marketing and related
disciplines. We examine theoretical perspectives and empirical findings about data and …

Trust is generally assumed to be an important precondition for people's adoption of
electronic services. This paper provides an overview of the available research into the …

Trust is a crucial issue in online shopping environments, but it is more important in social
commerce platforms due to the salient role of peer-generated contents. This article …

This study sheds light on the drivers of social commerce in social media platforms. First, it
explores the perceived characteristics of the social commerce vendor and investigates their …

The rising trend of online social shopping is evident from the increasing volume of online
social commerce. However, despite the importance of this development, only a limited …

Purpose Artificial intelligence (AI) fosters economic growth and opens up new directions for
innovation. However, the diffusion of AI proceeds very slowly and falls behind, especially in …

The proliferation of fake and paid online reviews means that building and maintaining
consumer trust is a challenging task for websites hosting consumer-generated content. This …

Consumers are increasingly using online consumer reviews (OCRs) to learn about product
quality. It is thus paramount for marketers to understand what makes OCRs helpful to …

Generation Z's (gen z) sharing of personal information on social media is a growing
phenomenon with significant ramifications. Existing research, however, focuses on …

Egypt is currently one of the leading nations especially in the Middle East region with a well-
established e-commerce environment and advanced IT infrastructure, but rapid growth of e …